Introduction

Orbit Geospatial Technologies is world leader in solutions for exploiting Mobile, UAS and Aerial Mapping data in managing, viewing, extraction, publishing and embedding in workflows.

Strategy

We wrote a comprehensive marketing plan for Orbit GT defining all marketing efforts to help them to reach their business objectives.

Branding

Orbit GT desired a more professional look for their website and other communication resources. First, we redesigned parts of the website linking it with the concept of smart city. We also frequently design on- and offline advertisements, ranging from facts sheets and magazines to banners.

Orbit

Automation

We put a lot of effort in Orbit GT’s marketing: marketing for partners and clients, on-and offline communications, upselling, cross selling… the list goes on. To streamline all processes, we advised on implementing marketing automation software using SharpSpring. Creating marketing flows and setting up campaigns to guide leads to the different stages of the customer journey became a standard.

Newsletter

We chose to only send out newsletters when we had newsworthy content. To create a newsletter, we always sit down with the product team, developers and the CEO of Orbit GT to gather relevant info. By using our marketing automation tool, SharpSpring, we make different versions for different target groups.

Events

Events are a perfect way to introduce new services and products. Marketing FiZZ delivered the support Orbit GT needed to effectively organise such an undertaking. From planning to actual execution, we were involved. This included advising on the booth design, sending out communications to reach the desired audience, arranging promotional merchandising as being present for the entire event to make sure the Orbit team can focus entirely on the booth attendees.