Motionlab, when we met them it was still Sportema, asked us to develop a comprehensive and modern identity. The company is about to move to a new location and was ready for a fresh start. After taking a closer look at the future pursuits of the physicians we offered a complete package. New name, new identity, new site, the whole lot.



We played around with movement and chose a dynamic branding that fits these sporty gentlemen like a glove and will look great in their new building.



We got together with some of their professional athletes and had a blast at our photo shoot. After that we put our ‘web designer’ glasses on and developed an easy-to-use website where patients can easily discover everything Motionlab has to offer.