Motionlab is a team of physiotherapists that coaches people to exercise and revalidate in a responsible way. They also do manual therapy and orthopedics. Everyone can enjoy their services, they make sure exercising and recovery is without injury and pain. Together with the customer they decide on exercises, treatments and techniques for recovery and enhancement of sport performance.  


Motionlab, when we met them it was still Sportema, asked us to develop a comprehensive and modern identity. The company was about to move to a new location and was ready for a fresh start. After taking a closer look at the future pursuits of the physicians we offered a complete package. New name, new identity, new site, the whole lot.



We played around with movement and chose a dynamic branding that fits these physiotherapists like a glove and will look great in their new building.



We got together with some of their professional athletes and had a blast at our photo shoot. After that we put our ‘web designer’ glasses on and developed an easy-to-use website where patients can easily discover everything Motionlab has to offer.



Motionlab requested us to take care of their mailing. From creating to sending out and eventually follow up on them, we took care of everything.