To guide leads through the marketing funnel we defined several lead generation campaigns fitting the overall strategy. We created a flow in which prospects and customers are led to a landing page via mailings and targeted ads on LinkedIn. On this landing page, prospects find attractive and valuable call to actions to lead them further through the sales cycle, such as a quick scan, Faq IT-blogs and an infographic.
For example, we created a blog on the website with interesting stories and hacking tips from the experts of Converge IT. Also the podcasts, FAQ IT tips, etc. did not go unnoticed.