Value propositions

Because of an intense growth phase the company was going through, Base3 was looking for more efficient go-to-market strategies. We developed a spot on value propositioning during a workshop with their management. Other new marketing activities were created and off course followed the same core values.

We designed a modern and attractive conference booth with customized goodies. Besides that, we also assisted in the creation of an inspiring and persuasive presentation for their keynote sessions. And to top it all of, we designed an appealing new brochure. This way they were totally ready to tackle the future with confidence.

MarketingFiZZ_PortfolioBase3

Lead generation

Later on a new project followed. Base3 was looking for new leads. To reach this goal we set up a drip mailing campaign that would address the leads in the different stages of the buyer’s journey. We created meaningful content that would speak to the right personas. At the same time, we gave their website a clean and fresh look, so new leads would land in a modern environment.

Employer branding

Base3 not only wanted to promote their corporate brand, but the employer brand was on the agenda as well. A modern business is always looking to recruit new talents. We helped them with this challenge and started building their employer brand by shooting video testimonials with their current employees. Next to that we also build a template together with the HR department. The HR responsible is now able to put open positions on the market whenever they want, in a creative and refreshing way.