Blog

Customer nurturing: when leads become customers
12
Jun 2018

Customer nurturing: when leads become customers

Reading time: 4 minutes In a previous blog, we discussed the different stages of the buyer journey. The final stage in this journey is converting leads into customers. It might..

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5 reasons why employer branding is the new black
27
Apr 2018

5 reasons why employer branding is the new black

Reading time: 4 minutes As a marketing agency for IT and software companies, we strongly believe in employer branding. It shows that you care about your employees and that..

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10 steps to an excellent landing page
14
Mar 2018

10 steps to an excellent landing page

Reading time: 5 minutes  Landing pages are an essential component of any well-crafted, effective inbound marketing strategy. They’re like landing pads for the numerous prospects that visit your website. Whether..

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Why marketing automation is a must have
16
Feb 2018

Why marketing automation is a must have

Reading time: 2 minutes What is all the fuzz about? I’m sure you’ve already heard about Marketing Automation a couple times by now. But what is it that everyone..

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GDPR and the content marketer
16
Feb 2018

GDPR and the content marketer

Reading time: 2 minutes The 25th of May 2018, a date you definitely all know and marked in bright red on your calendar. That Friday we will all have..

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Buyer Personas: how to identify your leads – the right way
21
Dec 2017

Buyer Personas: how to identify your leads – the right way

Reading time: 3 minutes So, you’ve created a couple of personas for your company… Great! But that’s only the beginning. The goal of personas is – simply put –..

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Reference Story: One of the most Effective Marketing Tactics?!
07
Dec 2017

Reference Story: One of the most Effective Marketing Tactics?!

Reading time: 3 minutes A while ago I wrote a blog post to contradict that there is one magical marketing trick that is going to change your entire business...

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Looking for that one (secret) marketing tactic to grow your business?
11
Sep 2017

Looking for that one (secret) marketing tactic to grow your business?

Reading time: 4 minutes You fell for our title, didn’t you?  Well, sorry to burst your bubble but there is no secret marketing tactic that leads, for sure, to..

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Value Propositions: What/How/Why?
29
Aug 2017

Value Propositions: What/How/Why?

Reading time: 2 minutes A value proposition is the promise you make to your prospects about the value that you, as a company, will deliver.  It’s the number one reason a..

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What you need to know about Inbound Marketing – in less than 5 minutes
07
Aug 2017

What you need to know about Inbound Marketing – in less than 5 minutes

Reading time: 2 minutes Inbound marketing is a long-term and sales oriented marketing strategy that is being used to create growth. Inbound marketing is something very different from traditional..

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