Blog

10 steps to an excellent landing page
14
Mar 2018

10 steps to an excellent landing page

 Landing pages are an essential component of any well-crafted, effective inbound marketing strategy. They’re like landing pads for the numerous prospects that visit your website. Whether..

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Why marketing automation is a must have
16
Feb 2018

Why marketing automation is a must have

What is all the fuzz about? I’m sure you’ve already heard about Marketing Automation a couple times by now. But what is it that everyone..

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GDPR and the content marketer
16
Feb 2018

GDPR and the content marketer

The 25th of May 2018, a date you definitely all know and marked in bright red on your calendar. That Friday we will all have..

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Buyer Personas: how to identify your leads – the right way
21
Dec 2017

Buyer Personas: how to identify your leads – the right way

So, you’ve created a couple of personas for your company… Great! But that’s only the beginning. The goal of personas is – simply put –..

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Reference Story: One of the most Effective Marketing Tactics?!
07
Dec 2017

Reference Story: One of the most Effective Marketing Tactics?!

A while ago I wrote a blog post to contradict that there is one magical marketing trick that is going to change your entire business...

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Looking for that one (secret) marketing tactic to grow your business?
11
Sep 2017

Looking for that one (secret) marketing tactic to grow your business?

You fell for our title, didn’t you?  Well, sorry to burst your bubble but there is no secret marketing tactic that leads, for sure, to..

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Value Propositions: What/How/Why?
29
Aug 2017

Value Propositions: What/How/Why?

A value proposition is the promise you make to your prospects about the value that you, as a company, will deliver.  It’s the number one reason a..

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What you need to know about Inbound Marketing – in less than 5 minutes
07
Aug 2017

What you need to know about Inbound Marketing – in less than 5 minutes

Inbound marketing is a long-term and sales oriented marketing strategy that is being used to create growth. Inbound marketing is something very different from traditional..

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8 elements to include in your marketing plan
21
Jul 2017

8 elements to include in your marketing plan

Is it your goal to generate more leads for your company? Then you should consider taking these elements into your marketing plan: 1. Optimization of..

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7 Marketing Tips for recruitment
25
Jun 2017

7 Marketing Tips for recruitment

If you are working as a recruiter, viewing the task as a marketing process might serve you well. Here are 7 tips from the marketing..

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