Blog

5 reasons why employer branding is the new black
22
May 2020

5 reasons why employer branding is the new black

Reading time: 4 minutes As a marketing agency for IT and software companies, we strongly believe in employer branding. It shows that you care about your employees and that..

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Influencer marketing in B2B: hoe begin je eraan?
15
May 2020

Influencer marketing in B2B: hoe begin je eraan?

Reading time: 4 minutes Influencer marketing is hot, niet enkel in B2C. Steeds meer B2B-bedrijven experimenteren met influencer marketing. Maar hoe begin je hier als bedrijf het beste aan?..

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What is Content Atomization and why should you start doing it?
30
Mar 2020

What is Content Atomization and why should you start doing it?

Reading time: 2 minutes Content atomization basically refers to a practice where a massive content piece or broad theme is broken down into minor, concentrated elements or content pieces...

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What Are the IT Trends in Marketing and How Can It Help in B2B?
07
Feb 2020

What Are the IT Trends in Marketing and How Can It Help in B2B?

Reading time: 2 minutes Understanding the B2B industry and where it is headed every year can be a strenuous task, especially if you don’t know what to look for...

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5 trends in de customer experience voor 2020
08
Nov 2019

5 trends in de customer experience voor 2020

Reading time: 3 minutes Een goede klantervaring strategie gaat in 2020 het verschil tussen jou en je concurrent maken. Volgens Gartner denkt 81% van de managers in de nabije..

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Podcasts als marketingtool
10
Jul 2019

Podcasts als marketingtool

Reading time: 2 minutes Podcasts, ze bestaan al jaren maar pas de laatste jaren winnen ze meer aan populariteit.  Het verbaast ons niets! Een podcast kan je nu werkelijk..

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Lift your employer branding strategy off the ground
08
Apr 2019

Lift your employer branding strategy off the ground

Reading time: 2 minutes In our previous blog we talked about why employer branding is essential in your marketing strategy. When done right, it creates a company culture that..

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The hunt for IT Talent: 8 tips and tricks to attract the perfect candidate
18
Mar 2019

The hunt for IT Talent: 8 tips and tricks to attract the perfect candidate

Reading time: 4 minutes While the need for digital talent is higher than it’s ever been, the lack of IT potentials on the market is undeniable. A ‘war for..

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Growth Hacking: beyond the buzzword
05
Dec 2018

Growth Hacking: beyond the buzzword

Reading time: 2 minutes Nowadays, the internet is overloaded with growth hacking tools and tactics. Everyone claims to have found the golden egg. But what is growth hacking? Is..

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Google My Business Post: a free but useful tool
30
Nov 2018

Google My Business Post: a free but useful tool

Reading time: < 1 minute   As you probably know, Google My Business is a free and easy-to-use tool to manage your online presence across Google. But have you already..

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