Blog

Lift your employer branding strategy off the ground
08
apr 2019

Lift your employer branding strategy off the ground

In our previous blog we talked about why employer branding is essential in your marketing strategy. When done right, it creates a company culture that..

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The hunt for IT Talent: 8 tips and tricks to attract the perfect candidate
18
mrt 2019

The hunt for IT Talent: 8 tips and tricks to attract the perfect candidate

While the need for digital talent is higher than it’s ever been, the lack of IT potentials on the market is undeniable. A ‘war for..

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Growth Hacking: beyond the buzzword
05
dec 2018

Growth Hacking: beyond the buzzword

Nowadays, the internet is overloaded with growth hacking tools and tactics. Everyone claims to have found the golden egg. But what is growth hacking? Is..

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Google My Business Post: a free but useful tool
30
nov 2018

Google My Business Post: a free but useful tool

  As you probably know, Google My Business is a free and easy-to-use tool to manage your online presence across Google. But have you already..

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Customer nurturing: when leads become customers
12
jun 2018

Customer nurturing: when leads become customers

In a previous blog, we discussed the different stages of the buyer journey. The final stage in this journey is converting leads into customers. It might..

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5 reasons why employer branding is the new black
27
apr 2018

5 reasons why employer branding is the new black

As a marketing agency for IT and software companies, we strongly believe in employer branding. It shows that you care about your employees and that..

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10 steps to an excellent landing page
14
mrt 2018

10 steps to an excellent landing page

 Landing pages are an essential component of any well-crafted, effective inbound marketing strategy. They’re like landing pads for the numerous prospects that visit your website. Whether..

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Why marketing automation is a must have
16
feb 2018

Why marketing automation is a must have

What is all the fuzz about? I’m sure you’ve already heard about Marketing Automation a couple times by now. But what is it that everyone..

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GDPR and the content marketer
16
feb 2018

GDPR and the content marketer

The 25th of May 2018, a date you definitely all know and marked in bright red on your calendar. That Friday we will all have..

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Buyer Personas: how to identify your leads – the right way
21
dec 2017

Buyer Personas: how to identify your leads – the right way

So, you’ve created a couple of personas for your company… Great! But that’s only the beginning. The goal of personas is – simply put –..

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