Value Proposition: 6 Questions for Efficiency

To help you work on your value proposition, Marketing FiZZ came up with these 6 questions.  If you can answer these questions clearly, you are ready to finalize your value proposition!

Just remember: A value proposition is the promise you make to your prospects about the value that you, as a company, will deliver.  It’s the number one reason a prospect should buy from you.
A value proposition is a clear statement that

  • explains how your product solves the pain the customer is having and how they will gain from your offering
  • What the compelling advantages are for the ideal customers and why they should buy from you
  • tells clearly how you are different from the competition
  • It’s for people to read, scan and understand
  • You need to use the right tone of voice and correct jargon

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